As in Life magazine's recent LSD issue, this expose of swindling practices on Wall Street sweetens the imagination while cautioning ""Keep out of the hands of children."" Still, would any child ever be seen on Wall Street? Well, the childlike faith of suckers is not limited to wealthy widows and small investors with no time to study the market. Some of the biggest names on the exchanges have been swindled, including American Express (travelers checks), Chase Manhattan, First National City and Morgan Guaranty Trust. One of Gould's best stories is about the ups and downs of Pepsi-Cola, which first went on sale in the 1890s and has since suffered numberless bankruptcies, revivals, mergers, dissolutions and even suits by Coca-Cola. Today it is a glamour stock, trickle, trickle, trickle, trickle, nickel, nickel, nickel, nickel...The biggest swindle of the century was in ""salad oil""--great, nonexistent gallons of it which brought in over $200,000,000 through manipulation. This mighty con job was engineered, or fronted, by ""Tino"" DeAngelis, although Gould suggests that the Mafia may have had a hand in stashing vast amounts of currency in Swiss banks. Small fry con artists are discussed also (something for you and me to try), but the real sharks swim in financial regions where the reader might just as well be on LSD.