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BUSINESS BRILLIANT by Lewis Schiff

BUSINESS BRILLIANT

Surprising Lessons from the Greatest Self-Made Business Icons

By Lewis Schiff

Pub Date: March 19th, 2013
ISBN: 978-0062253507
Publisher: Harper Business

An engaging look at “realigning our career-development practices with the world we live in today.”

Inc. magazine’s Business Owners Council executive director Schiff (The A to Z Money Book from Armchair Millionaire, 2005, etc.) presents research on the differences in outlook between two groups: those with net worths in the range of $1 million to $10 million and those with net worths between $50,000 and $80,000. “The starkness of the gap between the two groups was stunning,” he writes—as was “the conflict” between the ideas of those who have achieved success and those who haven't. The author presents the research along with case studies and arguments against popularly held misconceptions about how people get rich. Schiff takes issue with experts like Suze Orman who recommend savings and frugality as the path to riches; the author argues that it distracts from the goal of making more money. He examines the origins of the financial success of Warren Buffett and Bill Gates, and he is also concerned with establishing the importance of taking ownership and responsibility for financial and life decisions. He emphasizes repeatedly the importance of asking and learning negotiating skills. Most new hires, he writes, do not negotiate salaries and terms with their employers, leaving thousands of dollars on the table because of it. Schiff also discusses how to formulate negotiating strategies and put together financial plans, and he provides a list of “essentials” for becoming business brilliant, including: “Write Down Your Goals,” “Commit to What You Do Best,” “Get a Coach” and “Don’t Procrastinate.”

Not necessarily groundbreaking, but a mostly intriguing, different kind of take on the self-help moneymaking genre.