THE POLLSTERS by Lindsay Rogers


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The mythical, rather than methodological, value of public opinion polling, in an analysis of some depth, -- and if there are points of astringent amusement- there are also moments of quite severe castigation. The premises and pretensions of the pollsters; their failure to define the nature of public opinion; the large oversight of the private opinion which lies behind public opinion; the operations they perform which are not the ""measurements"" claimed; methods of sampling, which often include bias and cheating ; the election forecasts which were largely out of line due to their inattention to those who were undecided or without opinion... An expose, and a dismissal, of the practice (and the practitioners) of polling- if it is still necessary.

Pub Date: March 4th, 1949
Publisher: Knopf