MAKE IT & SELL IT: A Young People's Guide to Marketing Crafts by Loretta Holz

MAKE IT & SELL IT: A Young People's Guide to Marketing Crafts

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KIRKUS REVIEW

Hand-tailored for younger craftspeople, this spin-off from the author's adult How to Sell Your Art and Crafts (1976) covers such business matters as pricing and publicity, keeping records, sales and income tax, etc. On the all-important matter of finding or making outlets, Holz suggests holding home sales, renting booths at flea markets and fairs, wholesaling to stores or placing goods on consignment, door-to-door sales, and sales parties. (The unfortunate neighbors of ambitious bead-stringers and knot-tiers might be less than enthusiastic about the last two methods.) It's all of course based on the assumption that the young businessperson has something to sell, but the chapter on ""What Will You Make"" (""Choose a craft you think you will enjoy"") does not tend to support that assumption. Holz' advice is reasonable and could be helpful, but let's face it--most kid crafters have a long way to go in developing a sufficient quantity of saleable items before concerning themselves with designing a logo, being interviewed on the radio, or selling stock in their companies.

Pub Date: May 26th, 1978
Publisher: Scribners