PUBLIC RELATIONS IN THE LOCAL COMMUNITY by Louis B. Lendberg

PUBLIC RELATIONS IN THE LOCAL COMMUNITY

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KIRKUS REVIEW

The inter dependence of business and the community is pointed up and suggestions made for profitable cooperation in this book concerned with public relations. Beginning with a discussion of the advantages of a healthy give and take between the business and its community, the author describes the nature of community influence -- in politics, local conditions affecting efficiency and sales, good will, public opinion development, and personal and family welfare. Methods of creating sound relations with the community are touched upon negative, ""passive"", and positive policy, and specific ""helps"" to the community in the form of aid to local causes, schools, civic improvement, promotion, etc. Some flavor of ""you'd better kick in, or you'll be soaked by local taxes"", but on the whole, sweetness and light.

Publisher: Harper