Mr. Tatkon had thought of becoming a mail order vitamin retailer and in investigating the potential, ended up by biting the hand which might have fed him. Not vitamins, which he has found a totally unnecessary if profitable drug on the market. (Ordinary cooking of ordinary nutrients provides more than enough vitamins for the ordinary person.) This then studies the background of vitamin deficiency diseases, the history of the F.D.A. and its present ineffectual status, and the whole seduction of the innocent consumer by manufacturers (discrepancies in labeling and pricing; costs and contents as well as brands and companies itemized) and advertisers.... Even though this has been written in the consumer's interests, will he take it; essentially it's the kind of material which comes off best as a magazine article here spun out in spansule form to provide a good deal of well-researched documentation.