Full-sized portrait of a great American financier and philanthropist, whose name, to many, is synonymous with the mail order business, and to others with the education and well-being of the Negro. Jewish charity at home and abroad, political service to city and state -- these were other fields of action. This is the story of how he made Sears, Roebuck the most successful mail order house in the world. From the fabulous profits, he is known to have given more than $65,000,000 to philanthropy, and so much of this went to build schools, colleges and Y.M.C.A,'s for the Negro race that to them he stands as a second Lincoln. On the one hand he contributed to the election of Taft; on the other to the defense of Sacco and Vanzetti. His love of mankind was the dominant force in his being. Too often this biography sounds like a success story on a grandiose scale, saved only by his constant battle for enriching American life. Seen through rose-colored spectacles, this biography is recognizably ""authorized by the family,"" but in Werner's hands it takes on greater stature than the routine volume of its kind.