A thorough and honest look at the shortcomings of network marketing and the possibilities for success.
An experienced salesman advises readers about the pitfalls of network marketing companies.
In this debut business book, Davenport draws on decades of experience with multilevel marketing (representatives sell and also profit from sales made by their recruits) and network marketing (representatives go from using a product to selling it to family, friends, and other contacts) companies. He explains the exaggerations and falsehoods these businesses often use to sell their products and draw new representatives into their sales networks. Although the author presents a cleareyed view of network marketing’s shortcomings—the “Lies” of the volume’s subtitle—he does not take an entirely negative view of the industry. Much of the work is designed to help readers get a more nuanced glimpse of their chances of success and to provide a template for being an honest and ethical participant in the sector. Each chapter examines a different falsehood (“Network marketing is like getting paid to recommend a movie”; “It’s so simple, anyone can do it”) in detail. It explains how to evaluate the accuracy of a recruiter or salesperson’s statement, where to find enough information to make an informed decision, and strategies for successfully selling a product or service without repeating those lies to customers—for instance, “verify your own pitch to avoid making false claims.” Anecdotes from Davenport’s own career and the broader industry appear throughout, adding color and illustrating the argument that network marketing can be useful if the bad actors are removed. (Many of the anecdotes end with companies fined and unscrupulous executives facing indictments.) The author’s tone is straightforward, often bordering on brusque (“Any promise of ‘passive income’ in this industry is a lie from start to finish”), which makes the book a quick and easy read. The volume is aware of its audience throughout, and is clearly written for those who belong to or are considering joining the network marketing industry. While the work is not for general audiences, it does an excellent job of serving its target market.
A thorough and honest look at the shortcomings of network marketing and the possibilities for success.Pub Date: Sept. 24, 2019
ISBN: 978-1-5445-0394-3
Page Count: 188
Publisher: Manipulated Books
Review Posted Online: Oct. 10, 2019
Review Program: Kirkus Indie
This is not the Nutcracker sweet, as passed on by Tchaikovsky and Marius Petipa. No, this is the original Hoffmann tale of 1816, in which the froth of Christmas revelry occasionally parts to let the dark underside of childhood fantasies and fears peek through. The boundaries between dream and reality fade, just as Godfather Drosselmeier, the Nutcracker's creator, is seen as alternately sinister and jolly. And Italian artist Roberto Innocenti gives an errily realistic air to Marie's dreams, in richly detailed illustrations touched by a mysterious light. A beautiful version of this classic tale, which will captivate adults and children alike. (Nutcracker; $35.00; Oct. 28, 1996; 136 pp.; 0-15-100227-4)
Pub Date: Oct. 28, 1996
ISBN: 0-15-100227-4
Page Count: 136
Publisher: Harcourt
Review Posted Online: May 19, 2010
Kirkus Reviews Issue: Aug. 15, 1996
BOOK REVIEW
BOOK REVIEW
An extravaganza in Bemelmans' inimitable vein, but written almost dead pan, with sly, amusing, sometimes biting undertones, breaking through. For Bemelmans was "the man who came to cocktails". And his hostess was Lady Mendl (Elsie de Wolfe), arbiter of American decorating taste over a generation. Lady Mendl was an incredible person,- self-made in proper American tradition on the one hand, for she had been haunted by the poverty of her childhood, and the years of struggle up from its ugliness,- until she became synonymous with the exotic, exquisite, worshipper at beauty's whrine. Bemelmans draws a portrait in extremes, through apt descriptions, through hilarious anecdote, through surprisingly sympathetic and understanding bits of appreciation. The scene shifts from Hollywood to the home she loved the best in Versailles. One meets in passing a vast roster of famous figures of the international and artistic set. And always one feels Bemelmans, slightly offstage, observing, recording, commenting, illustrated.
Pub Date: Feb. 23, 1955
ISBN: 0670717797
Page Count: -
Publisher: Viking
Review Posted Online: Oct. 25, 2011
Kirkus Reviews Issue: Feb. 1, 1955
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