A thorough and honest look at the shortcomings of network marketing and the possibilities for success.

MANIPULATED

An experienced salesman advises readers about the pitfalls of network marketing companies.

In this debut business book, Davenport draws on decades of experience with multilevel marketing (representatives sell and also profit from sales made by their recruits) and network marketing (representatives go from using a product to selling it to family, friends, and other contacts) companies. He explains the exaggerations and falsehoods these businesses often use to sell their products and draw new representatives into their sales networks. Although the author presents a cleareyed view of network marketing’s shortcomings—the “Lies” of the volume’s subtitle—he does not take an entirely negative view of the industry. Much of the work is designed to help readers get a more nuanced glimpse of their chances of success and to provide a template for being an honest and ethical participant in the sector. Each chapter examines a different falsehood (“Network marketing is like getting paid to recommend a movie”; “It’s so simple, anyone can do it”) in detail. It explains how to evaluate the accuracy of a recruiter or salesperson’s statement, where to find enough information to make an informed decision, and strategies for successfully selling a product or service without repeating those lies to customers—for instance, “verify your own pitch to avoid making false claims.” Anecdotes from Davenport’s own career and the broader industry appear throughout, adding color and illustrating the argument that network marketing can be useful if the bad actors are removed. (Many of the anecdotes end with companies fined and unscrupulous executives facing indictments.) The author’s tone is straightforward, often bordering on brusque (“Any promise of ‘passive income’ in this industry is a lie from start to finish”), which makes the book a quick and easy read. The volume is aware of its audience throughout, and is clearly written for those who belong to or are considering joining the network marketing industry. While the work is not for general audiences, it does an excellent job of serving its target market.

A thorough and honest look at the shortcomings of network marketing and the possibilities for success.

Pub Date: Sept. 24, 2019

ISBN: 978-1-5445-0394-3

Page Count: 188

Publisher: Manipulated Books

Review Posted Online: Oct. 10, 2019

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Stricter than, say, Bergen Evans or W3 ("disinterested" means impartial — period), Strunk is in the last analysis...

THE ELEMENTS OF STYLE

50TH ANNIVERSARY EDITION

Privately published by Strunk of Cornell in 1918 and revised by his student E. B. White in 1959, that "little book" is back again with more White updatings.

Stricter than, say, Bergen Evans or W3 ("disinterested" means impartial — period), Strunk is in the last analysis (whoops — "A bankrupt expression") a unique guide (which means "without like or equal").

Pub Date: May 15, 1972

ISBN: 0205632645

Page Count: 105

Publisher: Macmillan

Review Posted Online: Oct. 28, 2011

Kirkus Reviews Issue: May 1, 1972

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WHAT A WONDERFUL WORLD

A LIFETIME OF RECORDINGS

Noted jazz and pop record producer Thiele offers a chatty autobiography. Aided by record-business colleague Golden, Thiele traces his career from his start as a ``pubescent, novice jazz record producer'' in the 1940s through the '50s, when he headed Coral, Dot, and Roulette Records, and the '60s, when he worked for ABC and ran the famous Impulse! jazz label. At Coral, Thiele championed the work of ``hillbilly'' singer Buddy Holly, although the only sessions he produced with Holly were marred by saccharine strings. The producer specialized in more mainstream popsters like the irrepressibly perky Teresa Brewer (who later became his fourth wife) and the bubble-machine muzak-meister Lawrence Welk. At Dot, Thiele was instrumental in recording Jack Kerouac's famous beat- generation ramblings to jazz accompaniment (recordings that Dot's president found ``pornographic''), while also overseeing a steady stream of pop hits. He then moved to the Mafia-controlled Roulette label, where he observed the ``silk-suited, pinky-ringed'' entourage who frequented the label's offices. Incredibly, however, Thiele remembers the famously hard-nosed Morris Levy, who ran the label and was eventually convicted of extortion, as ``one of the kindest, most warm-hearted, and classiest music men I have ever known.'' At ABC/Impulse!, Thiele oversaw the classic recordings of John Coltrane, although he is the first to admit that Coltrane essentially produced his own sessions. Like many producers of the day, Thiele participated in the ownership of publishing rights to some of the songs he recorded; he makes no apology for this practice, which he calls ``entirely appropriate and without any ethical conflicts.'' A pleasant, if not exactly riveting, memoir that will be of most interest to those with a thirst for cocktail-hour stories of the record biz. (25 halftones, not seen)

Pub Date: May 1, 1995

ISBN: 0-19-508629-4

Page Count: 224

Publisher: Oxford Univ.

Review Posted Online: May 20, 2010

Kirkus Reviews Issue: March 1, 1995

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