THE ROOSTER'S CROW by Mark Naggar

THE ROOSTER'S CROW

Answering the Call for Innovation and Entrepreneurship Across America

KIRKUS REVIEW

Naggar’s debut suggests practical tactics for inventors and entrepreneurs to put their ideas to work.

In this uncertain economy and job market, people must fend for themselves. More and more, that means creating new ways to secure an income. Naggar, an aspiring entrepreneur, aims to provide a starting place for would-be business owners and to help them overcome obstacles. With his goal to inform, inspire and encourage, the author begins each chapter with motivational quotes from famous entrepreneurs—Steve Jobs, Oprah Winfrey, Walt Disney, Henry Ford—before launching into topic-appropriate, insightful information. The book comprises three sections: The Craft, The Community and Making an Impact. The author further refines his concept into the Six P’s of Innovation: Problems, People, Persistence, Process, Principles and Proposition. The Six P’s help determine one’s ability to persevere and bring a business or concept to fruition. At the end of each chapter are a summary, strategies for brainstorming and organizing thoughts on the theme, and a blank space to jot down notes and ideas. Naggar lucidly explains the need for innovation. He provides valuable resources and information to help get creative ideas to the marketplace, such as different types of funding. The author also offers good examples and helpful links to references, products and small business start-ups, including TerraCycle, which was launched by Tom Szaky, a Hungarian political refugee and Princeton University graduate. (TerraCycle turns garbage into useful consumer products, taking the burden off landfills.) Overall, Naggar’s resourceful insights, personal trials and tribulations, and fastidious research can motivate and inform American entrepreneurs.

A comprehensive, clearly written handbook for bringing a business idea or product to light.

ISBN: 978-0988745902
Page count: 280pp
Publisher: Fly By Books
Program: Kirkus Indie
Review Posted Online:




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