THE LEADING EDGE: CEOs Who Turned Their Companies Around: What They Did and How They Did lt by Mark & Peter Behr Potts

THE LEADING EDGE: CEOs Who Turned Their Companies Around: What They Did and How They Did lt

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KIRKUS REVIEW

Little new here for any but the newest corporate tyro. Foreign companies are making products better and cheaper than we can and selling their products in our marketplace more effectively. The American companies that are taking charge and revamping are finding out that it is worth the effort, for they are finding themselves at the leading edge of Corporate America. General Electric, led by Jack Welch, is rethinking every facet of its business. Says Welch, ""We'll try to adapt GE to a world that is on fire."" Says Martin Marietta boss Laurence J. Adams, ""You need a plan that is flexible, something you can move around in."" Says Gould's William T. Ylvisaker, ""We're solving customer problems, whether they be on the factory floor, the research center, or the design area."" Who can argue? Nevertheless, who really wants to read about Martin Marietta's battle with Benedix. . .again? And, by the book's conclusion, you're bound to be fired of Welch, no matter how wonderful he is. The book suffers from homogeneity--from too many companies and CEOs saying the same things and acting the same way. A gray-flannel read.

Pub Date: Nov. 24th, 1986
Publisher: McGraw-Hill