MADISON AVENUE, U.S.A. by Martin Mayer
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MADISON AVENUE, U.S.A.

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KIRKUS REVIEW

A lively study of the martini belt and its inhabitants, its techniques and tensions, gives a behind the scenes report on the big agency and its marketing and merchandising methods; on the media; on audience research analyses and on the general effects of advertising on politics, on culture and on the life around us.

Pub Date: March 5th, 1958
Publisher: Harper