A rollicking debut about a cola marketing campaign that takes on Hollywood, Madison Avenue, and corporate America in one perfectly executed triple play. Although publicity and marketing are popularly associated with the advertising mavens of New York, those in the know understand them as peculiarly West Coast enterprises—and our narrator Scat is nothing if not in the know. “Marketing is like LA,” he explains. “It’s like a gorgeous, brainless, model in LA. A gorgeous, brainless model on cocaine having sex drinking Perrier in LA.” In other words: Image beats reality every time. Scat (nÇ Michael George Holloway) has a well-developed taste for sharkmeat, but even he finds himself continually brought up short by the venalities of the trade. Desperate to get a foot in some door or other, he asks his old classmate Sneaky Pete for an introduction to the New Products Manager at Coca-Cola—an old friend of Sneaky Pete’s named 6. 6 [sic] can only spare 30 seconds of face time with Scat, but that’s enough for him to pitch his idea: “New cola product. Black can. Called Fukk” [sic]. 6 falls madly in love with the concept—and Scat falls madly in love with 6 (despite her ice-cold exterior and her self-proclaimed lesbianism)—and the two get right down to the business of throwing together a presentation. Fukk Cola becomes very hot, very quickly, so much so that the idea is stolen even before it’s pitched to the Coca-Cola brass, with the result that 6 loses her job and Scat loses his rights to the concept before it’s a week old. But neither is the sort to say die, and they team up once more to create the most expensive commercial advertisement ever made: a $140-million feature film about Coca-Cola starring Tom Cruise and Gwyneth Paltrow. Can two twentysomething has-beens turn defeat into failure? Can they at least find true love? This is Hollywood, after all. A bit too slick, but funny and fast all the same: about as filling as cotton candy, but just as sweet going down.
Pub Date: July 1, 1999
ISBN: 0-670-88640-8
Page Count: 320
Publisher: Viking
Review Posted Online: May 19, 2010
Kirkus Reviews Issue: May 15, 1999
The best-selling author of tearjerkers like Angel Falls (2000) serves up yet another mountain of mush, topped off with...
Talk-show queen takes tumble as millions jeer.
Nora Bridges is a wildly popular radio spokesperson for family-first virtues, but her loyal listeners don't know that she walked out on her husband and teenaged daughters years ago and didn't look back. Now that a former lover has sold racy pix of naked Nora and horny himself to a national tabloid, her estranged daughter Ruby, an unsuccessful stand-up comic in Los Angeles, has been approached to pen a tell-all. Greedy for the fat fee she's been promised, Ruby agrees and heads for the San Juan Islands, eager to get reacquainted with the mom she plans to betray. Once in the family homestead, nasty Ruby alternately sulks and glares at her mother, who is temporarily wheelchair-bound as a result of a post-scandal car crash. Uncaring, Ruby begins writing her side of the story when she's not strolling on the beach with former sweetheart Dean Sloan, the son of wealthy socialites who basically ignored him and his gay brother Eric. Eric, now dying of cancer and also in a wheelchair, has returned to the island. This dismal threesome catch up on old times, recalling their childhood idylls on the island. After Ruby's perfect big sister Caroline shows up, there's another round of heartfelt talk. Nora gradually reveals the truth about her unloving husband and her late father's alcoholism, which led her to seek the approval of others at the cost of her own peace of mind. And so on. Ruby is aghast to discover that she doesn't know everything after all, but Dean offers her subdued comfort. Happy endings await almost everyone—except for readers of this nobly preachy snifflefest.
The best-selling author of tearjerkers like Angel Falls (2000) serves up yet another mountain of mush, topped off with syrupy platitudes about life and love.Pub Date: March 1, 2001
ISBN: 0-609-60737-5
Page Count: 336
Publisher: Crown
Review Posted Online: May 19, 2010
Kirkus Reviews Issue: Jan. 15, 2001
Britisher Swift's sixth novel (Ever After, 1992 etc.) and fourth to appear here is a slow-to-start but then captivating tale of English working-class families in the four decades following WW II. When Jack Dodds dies suddenly of cancer after years of running a butcher shop in London, he leaves a strange request—namely, that his ashes be scattered off Margate pier into the sea. And who could better be suited to fulfill this wish than his three oldest drinking buddies—insurance man Ray, vegetable seller Lenny, and undertaker Vic, all of whom, like Jack himself, fought also as soldiers or sailors in the long-ago world war. Swift's narrative start, with its potential for the melodramatic, is developed instead with an economy, heart, and eye that release (through the characters' own voices, one after another) the story's humanity and depth instead of its schmaltz. The jokes may be weak and self- conscious when the three old friends meet at their local pub in the company of the urn holding Jack's ashes; but once the group gets on the road, in an expensive car driven by Jack's adoptive son, Vince, the story starts gradually to move forward, cohere, and deepen. The reader learns in time why it is that no wife comes along, why three marriages out of three broke apart, and why Vince always hated his stepfather Jack and still does—or so he thinks. There will be stories of innocent youth, suffering wives, early loves, lost daughters, secret affairs, and old antagonisms—including a fistfight over the dead on an English hilltop, and a strewing of Jack's ashes into roiling seawaves that will draw up feelings perhaps unexpectedly strong. Without affectation, Swift listens closely to the lives that are his subject and creates a songbook of voices part lyric, part epic, part working-class social realism—with, in all, the ring to it of the honest, human, and true.
Pub Date: April 5, 1996
ISBN: 0-679-41224-7
Page Count: 304
Publisher: Knopf
Review Posted Online: May 19, 2010
Kirkus Reviews Issue: Feb. 15, 1996
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