Clearly and cogently written, a thought-provoking book that provides useful guidance to entrepreneurial risk takers as well...

READ REVIEW

Dare To Be Your Own Boss

FOLLOW YOUR PASSION, CREATE A NICHE

This combination self-assessment and idea starter should spark the interest of anyone with entrepreneurial drive.

Debut author Sullivan, herself an entrepreneur and small-business trainer, enters a crowded category but sets her work apart with its good intentions. Rather than supply the how-to advice commonly found in most be-your-own-boss books, Sullivan explores the motivational aspects of pursuing the entrepreneurial dream while also providing a wealth of business ideas. In the book’s first section, Sullivan offers such entries as “10 traits for entrepreneurial success,” “six benefits and six drawbacks” of being your own boss, and “14 keys to ignite your enthusiasm and passion.” Part 2 digs into the details of where an entrepreneur’s passion may lie. Here, Sullivan walks the reader through “12 areas of opportunity,” including both general and specific conceptual ideas. For example, the first two chapters in this section make a useful distinction between focusing on selling to consumers versus selling to businesses, while another chapter addresses selling to governments. Other areas key in on current trends that suggest possible areas of business opportunity: e.g., food and family farms, pets and companion animals, assisting seniors and people with disabilities, and “promoting a sustainable future.” A chapter entitled “Serving Needs of the Global Population” puts forth the concept of “social entrepreneurship.” The book’s final section concerns the entrepreneur’s assessment of the viability of a chosen idea. Here, Sullivan lays out a process for idea evaluation, offers helpful advice about how to do market research to determine an idea’s value, and provides an alphabetical listing of “50 Steps to Starting Your Business.” She includes a helpful multipurpose spreadsheet that can be used to rate areas of interest and ends with an extensive resources section. Sullivan applies a refreshing amount of altruism to her choice of categories that should give would-be entrepreneurs a sense of purpose as they consider what direction to take.

Clearly and cogently written, a thought-provoking book that provides useful guidance to entrepreneurial risk takers as well as a treasure trove of potential business ideas.   

Pub Date: March 26, 2015

ISBN: 978-0-9907542-0-6

Page Count: 344

Publisher: Synergy Books, LLC

Review Posted Online: June 24, 2015

Kirkus Reviews Issue: Aug. 15, 2015

Did you like this book?

No Comments Yet

Analyzing his craft, a careful craftsman urges with Thoreauvian conviction that writers should simplify, simplify, simplify.

SEVERAL SHORT SENTENCES ABOUT WRITING

New York Times columnist and editorial board member delivers a slim book for aspiring writers, offering saws and sense, wisdom and waggery, biases and biting sarcasm.

Klinkenborg (Timothy; or, Notes of an Abject Reptile, 2006), who’s taught for decades, endeavors to keep things simple in his prose, and he urges other writers to do the same. (Note: He despises abuses of the word as, as he continually reminds readers.) In the early sections, the author ignores traditional paragraphing so that the text resembles a long free-verse poem. He urges readers to use short, clear sentences and to make sure each one is healthy before moving on; notes that it’s acceptable to start sentences with and and but; sees benefits in diagramming sentences; stresses that all writing is revision; periodically blasts the formulaic writing that many (most?) students learn in school; argues that knowing where you’re headed before you begin might be good for a vacation, but not for a piece of writing; and believes that writers must trust readers more, and trust themselves. Most of Klinkenborg’s advice is neither radical nor especially profound (“Turn to the poets. / Learn from them”), and the text suffers from a corrosive fallacy: that if his strategies work for him they will work for all. The final fifth of the text includes some passages from writers he admires (McPhee, Oates, Cheever) and some of his students’ awkward sentences, which he treats analytically but sometimes with a surprising sarcasm that veers near meanness. He includes examples of students’ dangling modifiers, malapropisms, errors of pronoun agreement, wordiness and other mistakes.

Analyzing his craft, a careful craftsman urges with Thoreauvian conviction that writers should simplify, simplify, simplify.

Pub Date: Aug. 7, 2012

ISBN: 978-0-307-26634-7

Page Count: 224

Publisher: Knopf

Review Posted Online: May 14, 2012

Kirkus Reviews Issue: June 15, 2012

Did you like this book?

MOMOFUKU MILK BAR

With this detailed, versatile cookbook, readers can finally make Momofuku Milk Bar’s inventive, decadent desserts at home, or see what they’ve been missing.

In this successor to the Momofuku cookbook, Momofuku Milk Bar’s pastry chef hands over the keys to the restaurant group’s snack-food–based treats, which have had people lining up outside the door of the Manhattan bakery since it opened. The James Beard Award–nominated Tosi spares no detail, providing origin stories for her popular cookies, pies and ice-cream flavors. The recipes are meticulously outlined, with added tips on how to experiment with their format. After “understanding how we laid out this cookbook…you will be one of us,” writes the author. Still, it’s a bit more sophisticated than the typical Betty Crocker fare. In addition to a healthy stock of pretzels, cornflakes and, of course, milk powder, some recipes require readers to have feuilletine and citric acid handy, to perfect the art of quenelling. Acolytes should invest in a scale, thanks to Tosi’s preference of grams (“freedom measurements,” as the friendlier cups and spoons are called, are provided, but heavily frowned upon)—though it’s hard to be too pretentious when one of your main ingredients is Fruity Pebbles. A refreshing, youthful cookbook that will have readers happily indulging in a rising pastry-chef star’s widely appealing treats.    

 

Pub Date: Oct. 25, 2011

ISBN: 978-0-307-72049-8

Page Count: 256

Publisher: Clarkson Potter

Review Posted Online: Jan. 13, 2012

Kirkus Reviews Issue: Oct. 15, 2011

Did you like this book?

No Comments Yet
more