Dr. Maltz, a plastic surgeon, has written a Norman Vincent Peale POP-Type book about new success goals, ""instant confidence, tasting the Heady Wine of Friendship,"" ""Conquering the Scourge of Loneliness, and ""Launching a Creative Day."" This kind of book drives us into a kind of gloom and despair he wants us to avoid so we put it aside, confident in its market potential and determined to launch our creative day with a real book.