REBOOT

A guide offers inspiration for life after Covid-19.

As a result of the pandemic, internationally known motivational speaker Kim saw her face-to-face business evaporate. Instead of surrendering, she conceived of four formulas to make “order out of chaos.” This book explores her “Reboot Formulas,” explains how to write a “Reboot Scenario,” and discusses how to survive in a post-pandemic world. The author begins with a pragmatic overview of the universal impact of Covid-19 on everyday life. She subsequently describes the four formulas, illustrating how she applied them to her own business as well as providing solid examples from other companies. The first two formulas revolve around transitioning from in-person to online communications and accepting the broader goal of digital transformation. Kim not only drove this metamorphosis in her business, she understood that the digital data she acquired about customers could be used to segment and personalize products and services. The third formula recognizes the way in which the pandemic has changed the relationship between employee and employer, creating the “Independent Worker.” The author believes millennials in particular have embraced working independently. Still, she perceptively thinks the workplace is changing, resulting in the need for everyone to consider becoming independent employees. In discussing the fourth formula, “Safety,” Kim accurately cites her native South Korea’s world-leading response to the pandemic: “The choice that Koreans made, even if it required loss and sacrifice, ended up saving Korea and its being acknowledged as an advanced country when it came to safety.” A particularly instructive portion of the book is the detailed, three-stage approach the author proposes for writing a reboot scenario, followed by her enthusiastic encouragement to become “a chaser,” someone who realizes it is never too late to take the first step toward a goal. Kim’s strong emphasis on self-education as well as learning from others is a critical part of a successful reboot. The author closes the manual on a philosophical note: “We may have lost everything but not ourselves.” Consistently positive throughout, Kim delivers wise, motivational words and actionable strategies for moving forward.

An affirmative, spirited prescription for coping in a post-pandemic world.