Here is a stimulating and informative brief for a commonsense way to run business for the profit of all the people that tells the story of the rise of Murray Lincoln to the position of elder statesman of the Co-operative movement in America, and how this movement has become a significant part of the American scene. As the first paid county agricultural agent in Connecticut, Mr. Lincoln became involved with helping the farmer solve his problems, and he's been at it ever since he convinced a group of them back in about 1913 to pool their money to buy carload lots of fertilizer. Today, there are 13 million families that are member-owners of co-operative businesses from the Welch's Grape Juice Co. to the Nationwide Insurance Co. The history of how all this happened is told here in a straightforward often refreshingly outspoken way by the man who narrowly missed being in a position to be nominated for the vice-presidency instead of Truman. He was a prime mover, made many friends and enemies, dared the cooperatives to be ""big"" and played an important part in making the post-war emergency relief agency CARE (a non-profit cooperative organization) so successful. This is an easy study of an economic point of view, a biography of a successful business executive, a plea, and a warning that ev needs not rivate rofit should motivate the business enterprise.