MAILBOX MAGIC

“Presto!” intones Will whenever he witnesses the “magic” of his family’s mailbox: letters appear and disappear when no one is looking. Sadly, the magic falls flat for Will—he never gets mail. Encouraged by his mother’s example, Will mails a missive to himself and receives it two days later. The experience proves underwhelming because, after all, the letter yields no surprises. Shortly thereafter, however, Will spies, on a box of his favorite cereal, a picture of a boy and girl mailing letters. Reading further, he discovers this is an advertising promotion: each child is sending away labels from three of these boxes in order to receive personalized cereal bowls in the mail. Eating lots more Magic Charms than usual and plying everyone he knows with it, Will soon empties the required three boxes, snips off the labels, and mails them away. The abracadabra is long in coming, but finally the bowl, emblazoned “Will the Great” arrives. Is Will going to fill it with cereal? Of course not. Now emboldened by his magic powers, Will declares that he's going to fill it with oats—for the horse he’s planning to send away for from yet another cereal company! Poydar’s (First Day, Hooray!, 1999, etc.) writing is not particularly felicitous here, but she does capture the allure of getting a letter. Collage bits of magazines, catalogues, and postcards add a little panache to the scenes of endlessly open-mouthed, round-eyed characters. The text does include some clearly laid-out information about how mail is handled and also some helpful pointers for children on how to address envelopes correctly. Good for introducing the concept of getting mail. (Picture book. 4-8)