From period and historical tales, Robert Neill moves into the present, with a story of an adman with a conscience who, in a new job, is the cause of changes in others. Hugh Burnett's chance meeting with Helen Ireby is the spur for him when he leaves the agency in London to follow her to Monksbridge where he answers an ""appointment vacant"" for an advertising executive for Loroy Electricals in the same town. At work there it is not only Helen's disturbing past and bitter memories over the death of her husband, but the growing interrelation of his position with the owner of the company, other officers and workers, and the necessity to get the campaign for a new washer off the drawing board that keep him busy. He feels responsible for dissension and ill feelings in the various departments and is finally instrumental in bringing to light earlier misunderstandings which have created enemities. British views of business and management, in spite of many areas of agreement, are more gentle and kind that some presented here.