HALF A DOLLAR IS BETTER THAN NONE by Nicholas DiMinno

HALF A DOLLAR IS BETTER THAN NONE

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KIRKUS REVIEW

A stiff brushover for the big-time in advertising takes brash young Rawlins through as agency, its prize account and the resultant misadventures with a contest winner. In the big three sereals it is Crisps which sticks to inflexible rules of promotion and when it slips out of important billing, hectic times descend as new ideas are tried on for size. Rawlins, as a trainee, snoops through all offices, nursemaids Joe Rovino, the prize-winner, through his ""week in Paradise"" which turns into a hot moment when Joe gets before the mike. But it is Joe's flatfootedness that gives Crisps a new campaign angle and that takes Hawlins out of advertising for keeps. This skids off even such a broad target and the burlesque of types and topics in its high pitched world is sustained only by some bright chatter and scattered scathings.

Pub Date: Dec. 4th, 1952
Publisher: Doubleday