COULD SHOULD MIGHT DON'T

A futurist offers ways to improve the way we think about our decisions.

In his debut book, designer and writer Foster asks you to imagine the future. Whatever comes to mind, whether robots, glimmering gadgets, a sprouting civilization on another planet, or a grim wasteland where crops die and battles rage, may depend on what kinds of movies, books, ads, and media you’ve consumed. As a top designer at Google, Nokia, and Sony, Foster spent his career imagining next-generation spaces and products and offers up a framework for thinking about the present and future. “Our generation is experiencing technological and societal change at a rate and magnitude not felt by our ancestors, and the effects of this change can be bewildering,” Foster writes. But what if we considered the future more as an extension of today? With thoughtful descriptions of four mindsets, hence the book’s title, Foster blends history with current events to probe different ways humans tackle big issues, and the pitfalls and the positives of each. So-called “could” futurists, he writes, “harbor fantasies of incredible new worlds” and are “frustrated by pragmatism, rationalism, and skepticism.” Then comes “should” futurism, which Foster describes as a “strong-willed, opinionated, and cocksure confection.” Faced with a proclamation that this or that product or path will make things “better,” Foster suggests continually asking “why,” as a toddler would, to melt the “corporate gibberish” and reveal the “naked ambitions” beneath. “Might” futurists are broad thinkers but can be indecisive, whereas the “don’t” sector distrusts power and is drawn to negative consequences while exploring the full lifespan of an idea and its impact. Foster warns against sticking too closely to any of the four mindsets and begs readers to train themselves to think of the future in a way that is “less about what you saw in a sci-fi movie and more about where you buy your chewing gum.” Ultimately, the book strikes a hopeful note, as this GenX author points to us now entering “something of a golden age of dread about the future” and hails the younger generation for thinking about the future “from a position of responsibility and long-termism.”

Sage advice and a much-needed perspective on how to build a future that benefits our species’ survival.