HOW TO DEVELOP PROFITABLE IDEAS by Otto F. Reiss

HOW TO DEVELOP PROFITABLE IDEAS

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KIRKUS REVIEW

Commercial promotional approach and argot for a manual which shows how new ideas -- and novelty products -- are created...the basic formulas, combinations, angles, appeals...the psychology, atmospheric conditions, personal touch which can be played up...the results which range from inventions to innovations in all fields. Capitalizing on a sucker public's weakness for fads and gadgets and novelties, this is illustrated with all types of photographs...The market, largely promotion, publicity, advertising field -- and not too important a contribution to that.

Pub Date: May 14th, 1945
Publisher: Prentice-Hall