NO ONE'S LISTENING AND IT'S YOUR FAULT

A business consultant emphasizes effective communication in this debut book about managing change.

Change is a business topic of seemingly unending variations. Here, Marmon has managed to find a different perspective by connecting change to leadership communication. She does so through the commonly used technique of an acronym, in this case, “LESS (listen, empower, speak, solve).” The volume is divided into four parts, each centered on one of these elements. In some respects, “LESS” might also describe the content, because the work, at under 170 pages, is shorter than most business books. This is not to say the material is lacking; on the contrary, despite the abbreviated length, the author does an excellent job of providing both insightful observations and authoritative counsel on change management. From the outset, she is blunt about a leader’s responsibility: “If you lead an organization and people tell you they don’t know what’s going on, it is your fault.” Part 1 of the book offers several reasons why people may not be listening, client anecdotes that demonstrate the importance of “organizational alignment,” and a description of a change-management “Readiness Assessment.” Part 2 is largely focused on engaging others within the organization to help champion a leader’s cause. Marmon advises, perhaps surprisingly, “Your most valuable players are your middle managers.” Part 3 comprehensively covers communicating through a six-step channels strategy and offers valuable insights into such techniques as storytelling and slanting language usage to particular audiences. Part 4 concerns why and how to measure message effectiveness. The only part with just one chapter, this section seems somewhat light on details. It could have offered an opportunity to further reinforce the other parts of the volume. The author points readers to her website for additional resources, including checklists and articles, but perhaps a few of these items could have appeared in an appendix. Still, Marmon’s specific focus on the importance of communication in change management is a welcome shift from the more typical broad approach. Her own written communication skills make this book eminently readable as well.

Tightly structured and deftly delivered; an original take on change management.