Fired for spending too much time reading a report on masculine recreation, the author was driven by necessity (and inspiration?) to do his own research on man and his natural habits. This concludes sporadically, rather than scientifically, on certain common denominators of American life:- colds, money, domestic behavior, travel (chiefly commutation), sports (particularly horse racing), food, sleep, child care, the telephone, will power, etc. etc. A fairly familiar- and not often rousingly funny, literary device -- this parodying of the current cause celebre. But is it profitable?