MEGATRENDS FOR WOMEN by Patricia & John Naisbitt Aburdene
Kirkus Star


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The wife/husband team responsible for Megatrends 2000 (1989) and Re-Inventing the Corporation (1985) furnishes another slick set of socioeconomic forecasts. Aburdene and Naisbitt offer women (and the men who come in contact with them) upbeat assertions on the increasingly influential roles that women are playing and will play in the world's affairs. Taking for granted the achievement of critical mass in venues ranging from elective office through the workplace, the authors argue that women are changing the world--and for the better, because the flow is toward caring, collaboration, and compassion, not female chauvinism or oppression. In their sunny-side-up inventory of the major forces women are harnessing, Aburdene and Naisbitt touch most of the obvious bases--business, education, family, fashion, health care, pay equity, politics, social activism, even sports. In their accessible and anecdotal text, moreover, they are aa apt to tender jarring asides aa conventional commentary--for example, characterizing organized religion aa ""the most sexist institution in history,"" with the military a close second. They also include an over-the-top chapter on the revival of goddess myths in the West. For the most part, though, Aburdene and Naisbitt focus on mainstream issues that are of concern to men as well aa women. An accentuate-the-positive audit that, though longer on breadth than depth, smartly documents potentially earth-shaking swings in the balance of female/male power.

Pub Date: Sept. 1st, 1992
Page count: 256pp
Publisher: Villard/Random House