A collection of thoughts on entrepreneurship targets the aspiring business owner.
Imagine sitting down for a chat with someone who has built several companies internationally and is quite willing to share his experience. That pretty much describes this book by Gruhn (Power Play: How to Plan, Fund, Grow and Sell Your 21st Century Business, 2009), who says he amassed the more than 90 short entries “over the course of roughly 500 days.” In no particular order, the volume veers from one idea to another, covering a considerable range of topics under such chapter headings as “A Business Plan Doesn’t Mean S***,” “Toxic People—Stay Away From Us!,” “The Tone Defines the Tune,” and “The Unspoken Words You Need to Hear.” Preceded by an illustration and followed by a blank page labeled “What Are Your Thoughts?” each chapter is typically no more than several paragraphs long. What the book lacks in bulk, however, it makes up for in quality. At times provocative, the thoughtful and thought-provoking text is casual and conversational yet meaningful and impactful. Pearls of wisdom abound, such as: “Share your victories and you will never stand alone in your defeats,” “The people I have encountered who follow their heart without compromise tend to be the happiest,” “To me, entrepreneurship is the constant will and unquenchable thirst to create something of sustainable value,” and “It’s hard to identify other people’s realities, but if you do, you will win every single time.” To some, this may feel like a potpourri of one-liners with no central theme to anchor it. But Gruhn is generous with his advice, forceful in unleashing his opinions, and exceedingly direct in his writing style. He has a natural ability to turn a phrase and express himself clearly even as he explores complex matters of ethics and character. The end result is a lively book that should lead, guide, cajole, and exhort an entrepreneur to press on, no matter what the odds.
Because the business counsel doled out remains spot-on, this book should instruct, inspire, and motivate and encourage reading, rereading, and extensive highlighting.