THE WOMAN'S DAY BOOK OF FUND RAISING by Perri & Harvey Ardman Ardman

THE WOMAN'S DAY BOOK OF FUND RAISING

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KIRKUS REVIEW

A comprehensive, common-sense handbook for non-professionals who want to make a better job of raising funds for worthy community causes. A successful fund-raising campaign, say the authors, requires five elements: an acceptable objective (e.g., more books for the library, new uniforms for the high school band); a logical plan of action; effective leadership; volunteers with talent as well as time; and a responsive constituency. Within this framework, the Ardmans provide a wealth of particulars. They discuss no less than 13 forms of indirect solicitation, for instance, including: sales (rummage, garage, bazaar); tours (stately homes, gardens, private art collections); shows (beauty contests, exhibition games, revues and plays); eating events; and services (baby sitting, catering, holiday-gift wrapping). Also in their baker's dozen are walk-a-thons, slim-a-thons, and so forth--where sponsors pay for offbeat achievements and the money goes to charity. Covered as well are direct-mail promotions, telephone solicitations, and tactful approaches to potential big contributors. Lots of workaday tips are interspersed too--like the sensible advice to seek legal aid before embarking on a door-to-door canvass. Finally, the authors emphasize, volunteers as well as donors should be formally thanked--by note, at dinner, or in some other thoughtful fashion. An instructive text and itself a contribution to the cause of local philanthropy.

Pub Date: June 27th, 1980
Publisher: St. Martin's