This is the true life and larger than life story of the magazine magnate, tor, publisher and originator of the Sunday supplement, S.S. McClure. An Irish immigrant boy who already did man's work at 11, McClure worked his way through school and college, married blue-blooded Hattie Hurd, and single-handedly built up a syndicate to furnish the best in fiction to newspapers, all through sheer determination and 19th century optimism. He expanded his enterprises to edit and publish his magazine 1893, when magazines were the media of information and entertainment, and he knew and handled every well-known American writer of the turn of the century, bringing them into his literary fold in the same way that he financed his ventures-through overhelming enthusiasm. At its peak McClure's exerted a strong force for social reform; da M. Tarbell and Lincoln Steffens attracted Roosevelt's charges of muckraking. This story is whirl of meetings, trips, ideas (editorial) and schemes (financial), written with a verve that nearly matches McClure's own remarkable energy. It is a study of the magnetic force behind a journalistic entity whose influences can ill be felt in the accepted reportorial practices of today. As such, it should have oth immediate interest and permanent value.