Your fishermen customers will be simply fascinated by the hand-colored plates of the natural flies and the corresponding artificials. The life histories of the various trout stream insects make swell reading even for the non-fisherman. The accurate scientific classification of these insects -- done for the first time in this book -- will make it of real value to entomologists. It is the most significant and important book to the American trout fisherman ever published. That's a broad statement, but when your experienced angling customers have read it, they will readily agree that it's true. Few authors have the ability to mix scientific accuracy with practical advice in a really interesting way. The author of this book has succeeded beautifully. Don't let the price scare you; the hand-colored copper-plates, rag paper and beautiful printing, which such an important book really deserves, account for it.