This is the story of the 16-mile boulevard which runs from downtown Los Angeles through its suburbs to the Pacific at Santa Monica, a boulevard with magnificent stores and modern office buildings, residences, hotels, parks, restaurants, landscaped billboards and empty lots. The story goes back to the prehistoric animals of the La Brea tar pits, through the Indians, the Spanish explorers, the missionaries, the settlers of 1781, to the present- and the men whose names are associated with the boulevard. There's the man for whom it is named, H. Gaylord Wilshire, millionaire socialist; Edwin T. Earl, publisher of the Los Angeles Express, who developed the refrigerated freight car; A.W. Ross, creator of the ""miracle mile"". There are all facets of the boulevard, the booms and profits, the climate and its boosters, the places of interest, the homes of the movie stars, the ranches of bygone days, the Douglas planes. Here is the splendor of a major thoroughfare, for the devotees of Southern California.