CORPORATIONS IN CRISIS by Richard Austin Smith


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A collection of articles originally written for Fortune over the past ten years or so and now dressed up with brief prefaces and postscripts and a general introduction, this volume investigates seven large corporations in particular and the various representative emergencies each has faced. Mr. Smith is a perceptive observer of the contemporary business world, and his articles--particularly those dealing with the electrical equipment conspiracy, the steel crisis, and ""Boeing vs. General Dynamics-Grumman: A Crisis of Competition""-- are near-masterpieces of sympathetic but astute reportage. On the subject of corporate troubles in general, his prediction is that there are many big ones looming in many fields, due to ""heightened competitive pressures"", ""the relentless drive of technology"", and the shorter work week ""with its unconscionable increases in labor costs"". While it is mainly a book for the wall-to-wall carpet set, other readers will find that Mr. Smith has a notable gift for making industrial and financial jugglery not only understandable, but interesting and even human.

Pub Date: Sept. 27th, 1963
Publisher: Doubleday