Men -- all men -- can think better and be the better for it"" -- such is the thesis in this new self-help book. The author is a business man, and he has written this book for business men, for business administration courses. He presents six instruments, the uses of thinking in the various aspects of modern business practice and its problems -- administrative, publicity and public relations, financial, operation and management, merchandising. He illustrates, from personal experience and homely examples, and is forthright about the worthwhile application of his concepts. First popular type of book that makes practical business problems an issue, but not in any sense a condensed tabloid cureall. He demands following the rules, using the tools, taking no shortcut to making mental activity an art. A book that should have a good chance for success. A few copies judiciously placed in the hands of influential businessmen should produce results.