A compelling topic that’s hampered by an uneven presentation.

PARTICIPATORY LEADERSHIP AND BRAND EQUITY

A BLUE PRINT FOR SUCCESS!

In this how-to guide for business leaders, Wise (Communication Studies/Indiana Univ. at Purdue Univ. Indianapolis; Window of the Soul, 2009, etc.) offers her take on common managerial styles and practices.

The author begins this friendly, informal manual with a few familiar questions; for example, Wise asks readers if they’ve ever put forth their best effort at a company without receiving accolades or promotions. If so, she writes, it may not be entirely the readers’ fault; instead, it could be a result of their managers’ leadership style. Wise then presents a thoughtful case for “participatory leadership” by drawing on several expert sources, such as Stephen R. Covey’s bestselling 1989 book The 7 Habits of Highly Effective People. She defines leadership as the ability to create a positive environment where people feel empowered to be creative and seek opportunities for advancement. According to the author, participatory leadership allows for greater equality between employees and employers. By having more say about a company’s direction, she says, employees will form a stronger psychological attachment to it, resulting in increased productivity, professional growth, and customer satisfaction. In this brief guide—less than 100 pages in length—Wise discusses several business terms, such as “brand equity,” or a brand’s commercial value. She uses Starbucks as an example of a company with successful brand equity that seeks employee input, and characterizes this as a successful participatory leadership style. The author also offers personal examples of similar styles she’s witnessed in her own career, highlighting Franklin University of Ohio’s team-building exercises. Wise’s presentation sometimes has the feel of a term paper. However, her smooth prose is easy to read throughout, and she offers plenty to ponder in her creation of a specific job position, “Director of Participatory Leadership and Brand Management,” which would require the participatory leadership style that she presents in the rest of the book. However, nearly half of the work consists of comments by Wise’s students regarding her classes on fundamentals of communication and speech, which makes the main subject of the book easy to forget.

A compelling topic that’s hampered by an uneven presentation.

Pub Date: N/A

ISBN: 978-0-9653991-2-8

Page Count: 98

Publisher: Wise Publishing Company

Review Posted Online: Oct. 8, 2019

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Stricter than, say, Bergen Evans or W3 ("disinterested" means impartial — period), Strunk is in the last analysis...

THE ELEMENTS OF STYLE

50TH ANNIVERSARY EDITION

Privately published by Strunk of Cornell in 1918 and revised by his student E. B. White in 1959, that "little book" is back again with more White updatings.

Stricter than, say, Bergen Evans or W3 ("disinterested" means impartial — period), Strunk is in the last analysis (whoops — "A bankrupt expression") a unique guide (which means "without like or equal").

Pub Date: May 15, 1972

ISBN: 0205632645

Page Count: 105

Publisher: Macmillan

Review Posted Online: Oct. 28, 2011

Kirkus Reviews Issue: May 1, 1972

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IN MY PLACE

From the national correspondent for PBS's MacNeil-Lehrer Newshour: a moving memoir of her youth in the Deep South and her role in desegregating the Univ. of Georgia. The eldest daughter of an army chaplain, Hunter-Gault was born in what she calls the ``first of many places that I would call `my place' ''—the small village of Due West, tucked away in a remote little corner of South Carolina. While her father served in Korea, Hunter-Gault and her mother moved first to Covington, Georgia, and then to Atlanta. In ``L.A.'' (lovely Atlanta), surrounded by her loving family and a close-knit black community, the author enjoyed a happy childhood participating in activities at church and at school, where her intellectual and leadership abilities soon were noticed by both faculty and peers. In high school, Hunter-Gault found herself studying the ``comic-strip character Brenda Starr as I might have studied a journalism textbook, had there been one.'' Determined to be a journalist, she applied to several colleges—all outside of Georgia, for ``to discourage the possibility that a black student would even think of applying to one of those white schools, the state provided money for black students'' to study out of state. Accepted at Michigan's Wayne State, the author was encouraged by local civil-rights leaders to apply, along with another classmate, to the Univ. of Georgia as well. Her application became a test of changing racial attitudes, as well as of the growing strength of the civil-rights movement in the South, and Gault became a national figure as she braved an onslaught of hostilities and harassment to become the first black woman to attend the university. A remarkably generous, fair-minded account of overcoming some of the biggest, and most intractable, obstacles ever deployed by southern racists. (Photographs—not seen.)

Pub Date: Nov. 1, 1992

ISBN: 0-374-17563-2

Page Count: 192

Publisher: Farrar, Straus and Giroux

Review Posted Online: May 20, 2010

Kirkus Reviews Issue: Sept. 1, 1992

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