THE PEOPLE LOOK AT EDUCATIONAL TELEVISION by

THE PEOPLE LOOK AT EDUCATIONAL TELEVISION

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KIRKUS REVIEW

Mr. Schramm, the Director of Stanford University's Institute for Communication Research, Mr. Lyle, an Assistant Professor of Journalism at the University of California, and Professor Pool, of the Political Science Department of MIT, have based their observations here upon some 30,000 interviews of listeners to nine representative"" noncommercial television stations across the country. Since these observations are mainly expressed in the shape of graphs, tables, and very, very careful generalizations, this is hardly a book for the non-specialist; yet surely the questions---who watches what and why---are important ones for any enlightened member of any American community. There is undeniably enormous potential in educational television, and the many vexatious financial and ultimately political problems faced by the media seem to require a broad-based public awareness for their solutions. This is not the book to obtain such awareness, but it does hold much of specific value for the already interested reader.

Pub Date: Sept. 5th, 1963
Publisher: Stanford University Press