YOUR OWN STORE AND HOW TO RUN IT

Written with an eye -- and a helping hand -- out for the returning serviceman, this is experience-tested, predigested advice on retailing. Opening with a summary of the benefits and assists available to the serviceman, here are facts about various types of stores and merchandise, the selection of a location, contact with a reliable full-service supplier, the questions of capital, budget, loans, turnover, pricing, markdowns and bargains, display and advertising, goodwill in all directions. Illustrated with actual incidents, this is brief guidance for the small scale shopkeeper. Merchandise re merchandising.