Fried’s how-to debut extols the virtues of hypnosis for smoking cessation.
A certified hypnotist since 2002, Fried touts a 95 percent success rate for helping clients quit smoking within six months at his New Jersey clinic. Intended as inspiration, this thin edition comprises five sections: Part I offers motivation to quit; Part II reinforces reasons for not smoking; Part III is a brief pitch for the author’s practice; Part IV discusses a broad range of stress reduction techniques; and Part V contains a list of works cited. Emphasizing that clients must follow all of his instructions, Fried gives effective tips for behavior modification—deep breathing in lieu of smoking—along with a few simple written exercises. His hypnosis steps are not divulged, but he presents intriguing information, such as three main levels of trance and the level Fried uses (clients are aware they’ve been hypnotized). The author cites studies that suggest hypnosis is better than quitting cold turkey. He also paints nightmare scenarios: smokers who die or lose their voice boxes. This guide’s message can get lost in its confused formatting; e.g., readers are asked to refer to an exercise on a certain page but that page has no apparent exercise. Additionally, typos and run-on sentences muddy the text: “Some of them we can control and some we Cannot Which of the following apply to You should take a moment and put a check mark next to the aces that apply to your situation.” One flub describes “guerrillas” who were injected with liquid nicotine in an experiment (the author writes that he couldn’t help them, because he’s not a veterinarian). Occasionally preachy, the tone may be off-putting to some, especially when smokers are described in negative generalities: “A lot of smokers have attitudes. They are partially out of touch which is why they smoke.” Despite an uneven format, this promotional material may arouse the curiosity of those who have tried everything else and failed.
Useful suggestions amid a poorly edited guide.