The management strategies o f baseball, football, and basketball applied to business environments. Keidel, a senior fellow at the Wharton Applied Research Center, utilizes his expertise in business organizations as well as his sports knowledge. He points out that player-management in baseball is the management of ""independence""; in football it's the management of ""dependence""; and in basketball the management of ""interdependence."" There are many examples describing business environments in which one or more of the three classic sports management philosophies can be successfully applied. The last two chapters pull together all of the concepts presented to explain how sports management techniques can be used successfully and to emphasize that organizations must utilize flexibility, responsiveness, teamwork and resourcefulness to be competitive. Keidel cites the resourcefulness and flexibility shown by People Express as an example of a workable application. The reader will recognize early on where the author is going. This lack of suspense, however, does not detract from the book's usefulness.