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BE THE ROOSTER

A highly useful, enjoyable read—a welcome combination in the management genre.

Schulman’s management guide delivers practical advice for managers at any level.

What do roosters have to do with management? Quite a lot, according to Schulman, who likes his animal metaphors. The rooster is the employee who charges into every task with enthusiasm and determination. Schulman goes on to classify other employees, too: turtles, scorpions, mules, armadillos and so on. The list of potential animal employees and their traits adds a whimsical touch to an otherwise hard-headed review of management tips and tricks. Schulman starts with how to handle one’s first management position—including ways of coping with work acquaintances who are now direct reports—and moves up the corporate ladder all the way to advice for new CEOs. The book touches on classic management theory but primarily guides readers through the daily problems and pitfalls of life as a manager. After hashing out the ways and means of becoming a good manager and a good leader (two very different skill sets, in his opinion), he rounds out the book with a chapter on persuasion tactics, including a primer on negotiating with a variety of personality types. Schulman doesn’t hesitate to point out the drawbacks of life as a corporate leader, though, and he warns that anyone who’s uncomfortable with those issues might want to avoid the management track altogether. The book reads more like a collection of thoughts and suggestions than a coherent whole, making it sometimes difficult to follow as Schulman jumps from idea to idea. Nevertheless, anyone in a management position or considering a management career will benefit from his practical advice.

A highly useful, enjoyable read—a welcome combination in the management genre.

Pub Date: May 8, 2012

ISBN: 978-1463582425

Page Count: 150

Publisher: CreateSpace

Review Posted Online: June 19, 2012

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THINKING, FAST AND SLOW

Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our...

A psychologist and Nobel Prize winner summarizes and synthesizes the recent decades of research on intuition and systematic thinking.

The author of several scholarly texts, Kahneman (Emeritus Psychology and Public Affairs/Princeton Univ.) now offers general readers not just the findings of psychological research but also a better understanding of how research questions arise and how scholars systematically frame and answer them. He begins with the distinction between System 1 and System 2 mental operations, the former referring to quick, automatic thought, the latter to more effortful, overt thinking. We rely heavily, writes, on System 1, resorting to the higher-energy System 2 only when we need or want to. Kahneman continually refers to System 2 as “lazy”: We don’t want to think rigorously about something. The author then explores the nuances of our two-system minds, showing how they perform in various situations. Psychological experiments have repeatedly revealed that our intuitions are generally wrong, that our assessments are based on biases and that our System 1 hates doubt and despises ambiguity. Kahneman largely avoids jargon; when he does use some (“heuristics,” for example), he argues that such terms really ought to join our everyday vocabulary. He reviews many fundamental concepts in psychology and statistics (regression to the mean, the narrative fallacy, the optimistic bias), showing how they relate to his overall concerns about how we think and why we make the decisions that we do. Some of the later chapters (dealing with risk-taking and statistics and probabilities) are denser than others (some readers may resent such demands on System 2!), but the passages that deal with the economic and political implications of the research are gripping.

Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our minds.

Pub Date: Nov. 1, 2011

ISBN: 978-0-374-27563-1

Page Count: 512

Publisher: Farrar, Straus and Giroux

Review Posted Online: Sept. 3, 2011

Kirkus Reviews Issue: Sept. 15, 2011

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PROFIT FIRST FOR MINORITY BUSINESS ENTERPRISES

TRANSFORM YOUR MINORITY BUSINESS ENTERPRISE FROM A CASH-EATING MONSTER TO A MONEY-MAKING MACHINE

A vigorous and highly readable plan for building the finances of a new business.

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A program of cash-management techniques for aspiring entrepreneurs, aimed at a minority readership.

At the beginning of this business book, Mariga reflects on the birth of her daughter, Florence, and on the depressing prospect of returning to her corporate job and missing some of her baby’s early moments. She realized that she “wanted to show Florence…that I could, that she could, that anyone could be anything they wanted to be in this world.” To that end, she wanted to start her own business, and she “wanted to help entrepreneurs build successful businesses that provide opportunities for others.” In a sentiment reflected by others she’s interviewed, she says that she wanted to strengthen her family legacy, so she founded her own accounting firm. She paints a vivid picture of the hardscrabble early days of other minority business owners like herself, the child of an African American mother and a Chinese father who also had a family accounting business. She and others were “all hustling to acquire clients and build our businesses…and most of us had absolutely nothing to show for it.” She was inspired by Mike Michalowicz’s Profit First money management system, and the bulk of her book is devoted to an explanation of how to make this system work for minority business enterprises. (Michalowicz provides a foreword to the book.) One of the primary goals of Profit First is to build “a self-sustaining, debt-free company,” so a large part of Mariga’s work deals with the details of managing finances, building and abiding by budgets, and handling the swings of emotion that occur every step of the way. As sharply focused as these insights are, the author’s recollections of her own experiences are more rewarding, as when she tells readers of her brief time as a cut-rate accountant and learning that it was a mistake to try to compete on price. These stories, as well as financing specifics and clear encouragements (“Small changes and adjustments accumulate. Over time, they will lead you to your goal”), will make this book invaluable to entrepreneurs of all kinds.

A vigorous and highly readable plan for building the finances of a new business.

Pub Date: May 25, 2021

ISBN: 978-1-7357759-0-6

Page Count: 230

Publisher: The Avant-Garde Project, LLC

Review Posted Online: April 7, 2021

Kirkus Reviews Issue: May 15, 2021

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