The title here is a misnomer: this is more a survey of topics and points of view on the brain than a self-help book. Yepsen includes chapters on the right and left brain; sex differences; the roles of nutrition and drags; and the effects of certain external factors (like light) and behavior (e.g., ""exercising"" the brain, and meditation). But although his chapter subtitles are promising (""How to make your memory absorbent""), his treatment is cursory, and he only hints at possibilities (e.g., there's almost nothing here on learning theory), while he doesn't even provide a bibliography of materials that would expand on his suggestions. There are about 20 notes crediting studies that he cites, and they do come from reputable, even scholarly, sources. Still, superficial. Index.