It's Not the Market, It's Your Marketing

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It's Not the Market, It's Your Marketing

Name: It's Not the Market, It's Your Marketing
Author: Roman Bodnarchuk
ISBN: 978-1484036631

TIPS AND STRATEGIES TO MARKET AND SELL YOUR PROPERTY

by Roman Bodnarchuk ‧ RELEASE DATE: April 13, 2013

Independent agents and brokers may find a helpful suggestion or two for advertising and showing properties.

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Bodnarchuk suggests basic strategies for marketing real estate.

Bodnarchuk (New Economy, New Rules: 10 Essential Sales and Marketing Strategies for Real Estate Developers; 2009), former marketing strategist for the defunct boy bands ’N Sync and Backstreet Boys, has turned his skills and attention to real estate marketing. Helming the Canadian-based company N5R for the past 15 years, Bodnarchuk helps real estate developers properly market their properties in an effort to exponentially increase sales. While the author aims to provide “10 essential strategies,” most are the usual suspects found in marketing books, such as using search engine optimization, social media, lead tracking and follow-up (referred to as “touchpoints”). Though the information and advice is practical, it merely scratches the surface of strategy and implementation. In addition, the limited quantity of case studies makes it difficult to observe the author’s advice in action. One strategy, from the chapter Leverage the Herd Mentality, seems dated: Bodnarchuk discusses a rental unit he bought 20 years ago and how he persuaded 15 people to stand in line to view the unit on a freezing Canadian winter day—a tactic that would be difficult to execute in the depressed real estate market of today. Another approach, however, Forget Logic & Reason, Sell Lifestyle, is one of the more practical and useful recommendations. It advises the salesperson to create an emotional visual for the buyer and describe their imagined life in the property, rather than simply pointing out obvious facts like the kitchen’s location and the unit’s square footage. This compact marketing manual identifies the basics, but its lack of detail and case studies makes it less of a hands-on guide and more of a shout out to Hubspot (software for tracking inbound leads) and N5R.

Independent agents and brokers may find a helpful suggestion or two for advertising and showing properties.

Pub Date: April 13, 2013

ISBN: 978-1484036631

Page Count: 70

Publisher: CreateSpace

Review Posted Online: Sept. 23, 2013

Review Program: Kirkus Indie

Categories:

GENERAL NONFICTION

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NUTCRACKER

by E.T.A. Hoffmann ‧ RELEASE DATE: Oct. 28, 1996

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This is not the Nutcracker sweet, as passed on by Tchaikovsky and Marius Petipa. No, this is the original Hoffmann tale of 1816, in which the froth of Christmas revelry occasionally parts to let the dark underside of childhood fantasies and fears peek through. The boundaries between dream and reality fade, just as Godfather Drosselmeier, the Nutcracker's creator, is seen as alternately sinister and jolly. And Italian artist Roberto Innocenti gives an errily realistic air to Marie's dreams, in richly detailed illustrations touched by a mysterious light. A beautiful version of this classic tale, which will captivate adults and children alike. (Nutcracker; $35.00; Oct. 28, 1996; 136 pp.; 0-15-100227-4)

Pub Date: Oct. 28, 1996

ISBN: 0-15-100227-4

Page Count: 136

Publisher: Harcourt

Review Posted Online: May 19, 2010

Kirkus Reviews Issue: Aug. 15, 1996

Categories:

GENERAL NONFICTION

- BOOK REVIEW
THE NUTCRACKER AND THE MOUSE KING
by E.T.A. Hoffmann ; adapted by Natalie Andrewson ; illustrated by Natalie Andrewson

- BOOK REVIEW
THE NUTCRACKER
by E.T.A. Hoffmann & illustrated by Julie Paschkis

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TO THE ONE I LOVE THE BEST

EPISODES FROM THE LIFE OF LADY MENDL (ELSIE DE WOLFE)

by Ludwig Bemelmans ‧ RELEASE DATE: Feb. 23, 1955

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An extravaganza in Bemelmans' inimitable vein, but written almost dead pan, with sly, amusing, sometimes biting undertones, breaking through. For Bemelmans was "the man who came to cocktails". And his hostess was Lady Mendl (Elsie de Wolfe), arbiter of American decorating taste over a generation. Lady Mendl was an incredible person,- self-made in proper American tradition on the one hand, for she had been haunted by the poverty of her childhood, and the years of struggle up from its ugliness,- until she became synonymous with the exotic, exquisite, worshipper at beauty's whrine. Bemelmans draws a portrait in extremes, through apt descriptions, through hilarious anecdote, through surprisingly sympathetic and understanding bits of appreciation. The scene shifts from Hollywood to the home she loved the best in Versailles. One meets in passing a vast roster of famous figures of the international and artistic set. And always one feels Bemelmans, slightly offstage, observing, recording, commenting, illustrated.