Weyerhaeuser was the bright young immigrant who, in the 1850's, with no capital other than industry, sobriety and native shrewdness developed a gigantic economic enterprise which is still operative today- in the third and fourth generations. While he was a friend and associate of Jay Gould's, he escaped much of the notoriety which Gould and other empire builders attracted, for two-reasons he was in a less desperate business as far as the general public was concerned, and he and his partners laundered their dirty linen in private. The authors here are perhaps not entirely objective; they rarely reprimand the Weyerhaeuser group and dismiss the attacks of conservationists and muckrakers as ""lurid and slapdash...in sum total rather silly"". On the other hand they give a glowing picture of these men who acted ""in the traditional American way of enlightened self-interest"". But it is admittedly a fascinating one which, incidentally, provides a stereotype for the stages of evolution through which many great industries have passed. The information pertaining to lumbering per se, forest conservation and modern ""total crop"" marketing (while scanty) adds a certain value.