The Rose Bowl given the goldfish bowl treatment, so that you see not only the footwall games played there, but the politics, the personalities, the publicity and the finances of this biggest and noisiest of Football's annual ballyhoos. It all started in with the game between Michigan and Stanford, the former winning by 49-0. By this score, Michigan beat U.S.C. in 1948. Teams have come from south and east and middle , and crowds have seen great and mediocre teams, great players and great plays at the Hose Bowl. The reading of this interesting football panorama brings it to life again, a fine portrait of one phase of football over half a century....Defined market- and local iles.