A successful popularizer with a long list of ""how to..."" books on writing and the controversial Why Johnny Can't Rad as a best seller in day here provides a short reference book, of entries alphabetically arranged. In the main they are how-to hints about simple, practical, brief writing. He given synonyms for words he considers pompous:- follow instead of , whole in?/of entire, speedup instead of expedite (which he calls Washington ). Throughout the use of the terms ""your publication""- ""your department"", etc... would seem to suggest a professional or business market. He indicates to avoid: governmenteses, foreign words, literature, logic -- and provides his own definitions of each area. There are useful dbits here, but unfortunately Mr. Flesch continues to begu some and to rub others the wrong way.