THE ART OF READABLE WRITING by Rudolph Flesch

THE ART OF READABLE WRITING

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KIRKUS REVIEW

A companion volume to The Art of Plain Talk, this presents a practical, colloquial and ultimately commercial approach to writing, ranges in its illustrative analyses from the classics to newspapers and magazines, advertising, letters, life insurance policies, etc. Believing that popular acceptance is the main criterion and consideration, he shows how to slant your material toward your audience, get your ideas in shape, cultivate the direct approach and a conversational tone, include human interest, out grammatical corners, and use the shortened sentence- the expanded word. A further analysis of the ""reading ease"" of various types of magazine writing, diagnosis of reader misreading, recommendation for the use of the blue pencil, fills out this explanation of what he terms-rather grandiosely- as ""modern scientific rhetoric"". Certainly not cultural, much of it seems pretty pat.

Pub Date: Aug. 24th, 1949
Publisher: Harper