Prince and Schiff find gold in the plutocratic lining: Someone has to supply toys to the rich.



How one affluent segment of the U.S. population influences national buying habits.

There are currently some 8.4 million American households with a net worth between one and ten million dollars. They are, largely, the self-made, working rich, drawn from the middle class and expressing many middle-class values and concerns, with their own particular emphases. They make and spend big money in ways that have a powerful impact on the goods and services offered. Prince, president of a private wealth-research firm, and Schiff, whose Advanced Planning Group specializes in high-net-worth clients, present here the fruits of their survey on how the attitudes of such new-millionaire households have reshaped the marketplace. This population segment exhibits specific traits that savvy businessfolk can tap into, they suggest. In particular, these “middle-class millionaires” place a premium on seeking and offering advice, serving as apostles for the services they use. Their willingness to pay for prompt, individualized care has had a trickle-down effect; people of lesser means have benefited from provider realization that this kind of service pays handsomely. The group’s self-betterment ethos—one might say, overweening self-interest—has spawned a galaxy of life coaches in fitness, finance, college admissions, etc. Though Prince and Schiff steer clear of value judgments, they touch on aspects of the middle-class millionaire mind-set that do not embrace the commonweal. A long chapter on teardowns shows newcomers who feel entitled to build their dream home battling longtime residents who wail, “there’s no reason to tear down a $400,000 house.” Though the newly wealthy may often be laudably concerned with education, health and family, it is frightening to read that we might well be headed toward a “plutonomy” in which the rich alone drive economic growth. In 2004, the wealthiest ten percent of Americans collected 43 percent of annual income.

Prince and Schiff find gold in the plutocratic lining: Someone has to supply toys to the rich.

Pub Date: Jan. 15, 2008

ISBN: 978-0-385-51927-4

Page Count: 240

Publisher: Currency

Review Posted Online: May 20, 2010

Kirkus Reviews Issue: Nov. 15, 2007

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Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our...


A psychologist and Nobel Prize winner summarizes and synthesizes the recent decades of research on intuition and systematic thinking.

The author of several scholarly texts, Kahneman (Emeritus Psychology and Public Affairs/Princeton Univ.) now offers general readers not just the findings of psychological research but also a better understanding of how research questions arise and how scholars systematically frame and answer them. He begins with the distinction between System 1 and System 2 mental operations, the former referring to quick, automatic thought, the latter to more effortful, overt thinking. We rely heavily, writes, on System 1, resorting to the higher-energy System 2 only when we need or want to. Kahneman continually refers to System 2 as “lazy”: We don’t want to think rigorously about something. The author then explores the nuances of our two-system minds, showing how they perform in various situations. Psychological experiments have repeatedly revealed that our intuitions are generally wrong, that our assessments are based on biases and that our System 1 hates doubt and despises ambiguity. Kahneman largely avoids jargon; when he does use some (“heuristics,” for example), he argues that such terms really ought to join our everyday vocabulary. He reviews many fundamental concepts in psychology and statistics (regression to the mean, the narrative fallacy, the optimistic bias), showing how they relate to his overall concerns about how we think and why we make the decisions that we do. Some of the later chapters (dealing with risk-taking and statistics and probabilities) are denser than others (some readers may resent such demands on System 2!), but the passages that deal with the economic and political implications of the research are gripping.

Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our minds.

Pub Date: Nov. 1, 2011

ISBN: 978-0-374-27563-1

Page Count: 512

Publisher: Farrar, Straus and Giroux

Review Posted Online: Sept. 4, 2011

Kirkus Reviews Issue: Sept. 15, 2011

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A timely, vividly realized reminder to slow down and harness the restorative wonders of serenity.


An exploration of the importance of clarity through calmness in an increasingly fast-paced world.

Austin-based speaker and strategist Holiday (Conspiracy: Peter Thiel, Hulk Hogan, Gawker, and the Anatomy of Intrigue, 2018, etc.) believes in downshifting one’s life and activities in order to fully grasp the wonder of stillness. He bolsters this theory with a wide array of perspectives—some based on ancient wisdom (one of the author’s specialties), others more modern—all with the intent to direct readers toward the essential importance of stillness and its “attainable path to enlightenment and excellence, greatness and happiness, performance as well as presence.” Readers will be encouraged by Holiday’s insistence that his methods are within anyone’s grasp. He acknowledges that this rare and coveted calm is already inside each of us, but it’s been worn down by the hustle of busy lives and distractions. Recognizing that this goal requires immense personal discipline, the author draws on the representational histories of John F. Kennedy, Buddha, Tiger Woods, Fred Rogers, Leonardo da Vinci, and many other creative thinkers and scholarly, scientific texts. These examples demonstrate how others have evolved past the noise of modern life and into the solitude of productive thought and cleansing tranquility. Holiday splits his accessible, empowering, and sporadically meandering narrative into a three-part “timeless trinity of mind, body, soul—the head, the heart, the human body.” He juxtaposes Stoic philosopher Seneca’s internal reflection and wisdom against Donald Trump’s egocentric existence, with much of his time spent “in his bathrobe, ranting about the news.” Holiday stresses that while contemporary life is filled with a dizzying variety of “competing priorities and beliefs,” the frenzy can be quelled and serenity maintained through a deliberative calming of the mind and body. The author shows how “stillness is what aims the arrow,” fostering focus, internal harmony, and the kind of holistic self-examination necessary for optimal contentment and mind-body centeredness. Throughout the narrative, he promotes that concept mindfully and convincingly.

A timely, vividly realized reminder to slow down and harness the restorative wonders of serenity.

Pub Date: Oct. 1, 2019

ISBN: 978-0-525-53858-5

Page Count: 288

Publisher: Portfolio

Review Posted Online: July 21, 2019

Kirkus Reviews Issue: Aug. 15, 2019

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