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WEALTH SECRETS OF THE ONE PERCENT

A MODERN MANUAL TO GETTING MARVELOUSLY, OBSCENELY RICH

Against this backdrop, so-called natural monopolies like Microsoft look benign. Eye-opening and sure to make libertarian...

Of robber barons, monopsonists, and oligarchs, in which it’s revealed that the free market is anything but free.

Want to become “obscenely” rich, as the subtitle of this illuminating book has it? Well, the best bet is to be born that way. The next best bet is to have a “wealth secret,” the better-mousetrap sine qua non for building an empire. Economic forecaster Wilkin, head of business research at Oxford Economics, has good fun looking at how some fabulously rich people got to be that way. Though he teases a bit with the thought that you and I can “exploit their wealth secrets to become fabulously rich” as well, in the end, his book becomes a subtle, between-the-lines indictment of capitalism as it is mostly practiced these days. For instance, as Wilkin notes, the aspiring wealthy person doesn’t want a level playing field—far from it. Nor does he or she want competition, for competition is messy and tedious, and “when masters of wealth secrets compete, they do not compete in the market” but instead, the courtroom and other arenas where they can effectively destroy their enemies without having to face them on the shelves and divide the market. This was the way of the great 19th-century robber barons, too, as with John D. Rockefeller, “strangling his competitors with cartels,” and his ilk, who regarded competition as “that oppressive force that prevents great men from achieving fortunes commensurate with their greatness.” Thus it is in emerging markets, where Wilkin counsels would-be monopolists to head, since corrupt political systems favor creative and extralegal ways of securing the startup money necessary to become a tycoon. And besides, he writes, “it’s good to go where no one else wants to go.”

Against this backdrop, so-called natural monopolies like Microsoft look benign. Eye-opening and sure to make libertarian heads explode.

Pub Date: Aug. 4, 2015

ISBN: 978-0-316-37893-2

Page Count: 432

Publisher: Little, Brown

Review Posted Online: May 31, 2015

Kirkus Reviews Issue: June 15, 2015

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THINKING, FAST AND SLOW

Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our...

A psychologist and Nobel Prize winner summarizes and synthesizes the recent decades of research on intuition and systematic thinking.

The author of several scholarly texts, Kahneman (Emeritus Psychology and Public Affairs/Princeton Univ.) now offers general readers not just the findings of psychological research but also a better understanding of how research questions arise and how scholars systematically frame and answer them. He begins with the distinction between System 1 and System 2 mental operations, the former referring to quick, automatic thought, the latter to more effortful, overt thinking. We rely heavily, writes, on System 1, resorting to the higher-energy System 2 only when we need or want to. Kahneman continually refers to System 2 as “lazy”: We don’t want to think rigorously about something. The author then explores the nuances of our two-system minds, showing how they perform in various situations. Psychological experiments have repeatedly revealed that our intuitions are generally wrong, that our assessments are based on biases and that our System 1 hates doubt and despises ambiguity. Kahneman largely avoids jargon; when he does use some (“heuristics,” for example), he argues that such terms really ought to join our everyday vocabulary. He reviews many fundamental concepts in psychology and statistics (regression to the mean, the narrative fallacy, the optimistic bias), showing how they relate to his overall concerns about how we think and why we make the decisions that we do. Some of the later chapters (dealing with risk-taking and statistics and probabilities) are denser than others (some readers may resent such demands on System 2!), but the passages that deal with the economic and political implications of the research are gripping.

Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our minds.

Pub Date: Nov. 1, 2011

ISBN: 978-0-374-27563-1

Page Count: 512

Publisher: Farrar, Straus and Giroux

Review Posted Online: Sept. 3, 2011

Kirkus Reviews Issue: Sept. 15, 2011

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REIMAGINING CAPITALISM IN A WORLD ON FIRE

A readable, persuasive argument that our ways of doing business will have to change if we are to prosper—or even survive.

A well-constructed critique of an economic system that, by the author’s account, is a driver of the world’s destruction.

Harvard Business School professor Henderson vigorously questions the bromide that “management’s only duty is to maximize shareholder value,” a notion advanced by Milton Friedman and accepted uncritically in business schools ever since. By that logic, writes the author, there is no reason why corporations should not fish out the oceans, raise drug prices, militate against public education (since it costs tax money), and otherwise behave ruinously and anti-socially. Many do, even though an alternative theory of business organization argues that corporations and society should enjoy a symbiotic relationship of mutual benefit, which includes corporate investment in what economists call public goods. Given that the history of humankind is “the story of our increasing ability to cooperate at larger and larger scales,” one would hope that in the face of environmental degradation and other threats, we might adopt the symbiotic model rather than the winner-take-all one. Problems abound, of course, including that of the “free rider,” the corporation that takes the benefits from collaborative agreements but does none of the work. Henderson examines case studies such as a large food company that emphasized environmentally responsible production and in turn built “purpose-led, sustainable living brands” and otherwise led the way in increasing shareholder value by reducing risk while building demand. The author argues that the “short-termism” that dominates corporate thinking needs to be adjusted to a longer view even though the larger problem might be better characterized as “failure of information.” Henderson closes with a set of prescriptions for bringing a more equitable economics to the personal level, one that, among other things, asks us to step outside routine—eat less meat, drive less—and become active in forcing corporations (and politicians) to be better citizens.

A readable, persuasive argument that our ways of doing business will have to change if we are to prosper—or even survive.

Pub Date: May 1, 2020

ISBN: 978-1-5417-3015-1

Page Count: 336

Publisher: PublicAffairs

Review Posted Online: Feb. 16, 2020

Kirkus Reviews Issue: March 15, 2020

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