Celebrity hairstylist Jordan offers tips for entrepreneurs who hope to succeed in the beauty and fashion industries.
Jordan worked as a hairstylist while attending high school in Jacksonville, Fla., and opened her first salon at the age of 21. Since then, she has groomed celebrities such as the rappers Lil Wayne and Mannie Fresh, worked on the movie Beauty Shop and had many other encounters with stars. Jordan tells how she did it—and offers advice to aspiring or practicing stylists—in a quirky and inspirational book that has the tone of a friendly neighbor talking to you across the kitchen table. She gives tips on such topics as preparing for interviews with potential clients or employers, gathering the styling equipment you’ll need, and union vs. nonunion jobs. This a true guide for stylists and not just an exercise in dropping stars’ names (though the candid photographs, such as one that shows Lil Wayne at a shoe store, may add to its appeal for some readers). Jordan believes that having a passion for your work matters but that you also need patience, a belief in yourself and a willingness to keep learning. If you want to open your own salon, she says, seek advice from other shop owners: “Educating yourself is the key.” Valid as much of its advice is, however, the writing shows less professionalism than the author’s approach to her work. Some of its lapses in grammar or logic approach the level of Yogi Berra–isms: “Thanks for the love of my father Larry Gregory, for without you I won’t be here.” The book also has unusual capitalization patterns and frequent misspellings, such as “For intense If I was on call,” which detract from its message. The author clearly has high standards as a stylist and might have written a stronger book had she worked more closely with an editor who could have helped her raise the bar for her writing to a similar level.
Careless writing works against solid tips on succeeding as a stylist.