WINNING AT PERSUASION FOR LAWYERS

A guide to public speaking in the legal world.

Read starts by acknowledging that just about everyone ranks public speaking as their top fear—above death! He hopes his book will help his readers face and overcome their fear of public speaking, and to that end, he emphasizes the “Rule of Three,” which is “the idea that you will have the most success if you try to persuade your judge or jury with three points.” He stresses throughout that public speakers must avoid mimicry in favor of finding their own voice, and the way to do this is to stick to sincerity—not a word most readers will readily associate with lawyers. His manual comprises three segments: how to persuade, how to organize a presentation, and, finally, a historical section on how great masters of persuasion conducted their cases. At the core of his own presentation is a section on “the seven principles of public speaking,” which includes tips like keeping a journal, speaking from the heart, and addressing the audience. In fact, he believes considering the audience is paramount: “The truth is that your next appearance in court is about the needs of the judge or jury that you are trying to persuade,” Read writes. “Figuring out those desires first, not your client’s or your own, is the key to success.” In all of this, Read exhibits two main strengths: He’s a very engaging writer, and his book is full of well-chosen quotes from a wide variety of writers and public speakers (“Be yourself; everyone else is already taken”—Oscar Wilde). He buttresses these quotes with his own clearly phrased insights (“Never have a argument but instead have a conversation with the judge and deliver a visual presentation to the jury”). Public speakers of all kinds—and especially courtroom lawyers—will find this book invaluable.

A comprehensive, empowering set of strategies for improving public speaking.