It couldn't be more everyday. Merchandise appeal entirely. Highly colored, attractive cover, with adorable greeting-card children and animals; bright green jacket with flowers; full color on every other page and some color on every page; lavishly illustrated with this shop-counter appeal kind of picture. The stories are inoffensive for this age level -- a happy family and a dog, puppies and kittens that cuddle together, a lost dog, a toy doll sailor, a teddy bear, a make believe picnic -- you know the sort of thing.