BACK AWAY FROM THE STOVE

by Sim Wenner ‧ RELEASE DATE: June 17, 1960

The trials and tribulations of a ""small business"" come from the energetic activities of an entrepreneur type husband and the need to support a growing family in California. This is the progress sheet of Baby Formulas, a ""Cafeteria to the Crib"". The author's husband, Fred, once he is able to find room, helpers, machinery, achieves a slow growing customer list, adds hospitals, and lets his wife handle all the odd jobs -- of advertising, bookkeeping, -- and having babies. Her stories of their employee and financial headaches, of the problems the workers bring to them, of the customers -- satisfied and otherwise, of the ""happy"" and the ""gloomy"" budgets, of collection capers, of the benefits of their partnership, of their expansion to a quarter of a million dollar plant, of the paternalism that permitted parties for any occasion and finally of incorporation -- are breathlessly presented. This ""carriage trade"" enterprise provides unexpected results in the home, with their three children, with radio, TV and newspaper relations; it leads to a bottled reducing diet, Flywayt; and it offers the author many chances to sound off on business practices in general. This woman's view of the working world bounces along -- sometimes funny, sometimes hysterical, sometimes belabored. Of particular feminine appeal.

Pub Date: June 17, 1960

ISBN: N/A

Page Count: -

Publisher: Doubleday

Review Posted Online: N/A

Kirkus Reviews Issue: June 1, 1960

Categories: NONFICTION