This is the history of the tabloid, that post-war ""gigantic exaggeration"" which is an integral part of present-day life, the result of public demand and the 20th century pattern of speed, sensation and amusement. The background -- Pulitzer, Hearst and their ""gee-whiz emotion"" sheets, on to the Daily News. An analysis of the News and the Times at five year intervals, shows the evolution of the News from a flagrant crime and sex sheet to today's status of readily digested entertainment, reliable information and a progressive political policy. The Mirror and the Graphic both failing because they remained scandal sheets. Clean tabloids -- the tabloid public, 70% middle class, the influences on other papers, through use of brevity in journalism, photographs, emphasis on sport and crime, etc. An interesting and well-done book, written in hard-hitting, vigorous prose style. Grand reading.